An innovative concept for music and entertainment festivals was created and developed by DC Set and implemented for the ten year commemoration of the RBS Group’s Atlantis Radio Network (Rede de Rádios Atlântida). In 1996, Planet Atlantis began, which ended up being a pioneer festival of live music and entertainment in Brazil, due to having, as well as live shows, sports areas, discotheques and many other simultaneous activities. Today, the event is 21 years old, and occurs every summer in Rio Grande do Sul. For 16 years, it also had an edition in Florianópolis, Santa Catarina. Each year, the festival brings together on average 50,000 people per night, concentrating the biggest artists in national music and an international closure. The festival makes up part of the official calendar of the state secretary of tourism, because it is an event of multiple disciplines with many leisure attractions. The current sponsors are: Renner, Nova Schin, Coca-Cola and Agipag.