Formata artistic productions.
The new company to join the DC Set group was the recently created Formata Produções e Conteúdo with the objective of creating and producing programs for cable and pay TV, internet content and branded content projects. Formata emerged from a relationship between Dody Sirena, the executive Daniela Busoli and Patrícia Cavalcante, wife and agent of the comedian Tom Cavalcante. With 100% national capital and operating in their own 800m2 studio, the first project is the program “A Grande Farsa” (The Great Farce) starring, in the TV channel Multishow, the comedian Wellington Muniz, who used to play “Ceará” in the TV show Pânico.
Daniela has great experience in the area of content production, she was the director of New Businesses in SBT’s commercial department before moving to Action Media, a division of Endemol in Brazil. In 2009, she switched to Endemol, when the company started operations in the country, until 2012, when she transferred to FremantleMedia Brazil, where she became the CEO until May of this year. Among the things she coordinated on Brazilian TV are: “O Último Passageiro” (The Last Passenger) and “Mega Senha” (Mega Password), on Rede TV, “O Aprendiz” (The Apprentice) and “Got Talent Brasil” (Brazil’s Got Talent), on Record, “Ídolos” (Idols), “Menino de Ouro” (Golden Boy) and “Cozinha Sob Pressão” (Hell’s Kitchen), on SBT, among others.